Monday, July 30, 2012
Covers Do Matter
The Cover MATTERS!
Don't let the cliché, 'Don't judge a book by its cover,' sway you. Everything is judged by its cover, whether it's an object or a person! The presentation of a product for sale is important. If you've ever been attracted to a particular product while shopping, 9 out of 10 times it had everything to do with the presentation. However, the contents are equally important, but this article will focus on what's on the outside.
I went to a small business workshop a few months ago and the instructor recommended a book by Paco Underhill, WHY WE BUY. It's worth the read and it's available in audio book. It was helpful and reinforced aspects of marketing that I already knew. As an independent publisher/author, I devote as much time to choosing a cover as I do to writing. Without a cover that represents the essence of your story, you are simply nailing your foot in the "No Name Brand," market. I think we all have a sense of how people feel about "No Name Brand" products….low grade, cheap, imitation…you get the idea.
When your cover has the presence of attracting the naked eye, the odds are, they will move in and investigate the product. If the Blurb grabs them, you caught one! However, you had to get their attention first! It took two weeks to find the cover for IN THE VALLEY OF MUD AND WORMS, but I knew it was 'the one' when I saw it. It represented the character and the story, but you wouldn't know until you read it. I was not as lucky with finding a cover for NO STRAYS ALLOWED, so I illustrated it myself. The optical illusion tricks the eye to think that something is wrong. The effect …you move in closer to see if your eyes can correct the error, but there is none. It's effective because... ( more at http://tonyakappes.blogspot.com.br/2012/07/covers-do-matter.html )
Thin Skin Soul Pinned Book Trailer: http://bit.ly/Nfu5SC
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