How To Design A Website That Google Likes
Read more: http://www.v3im.com/2012/09/how-to-design-a-website-that-google-likes/#ixzz27ibVl2im
Designing websites that are pretty and designing websites that Google likes–and which are effective–are often two very different things. And sadly, many people who hire agencies or developers to build their websites don't know the difference. And when it comes to working for your business, while pretty is nice, effective is even more important.
When designing your website, no matter who you're working with, here are some things you should focus on:
Site Navigation
Your site navigation needs to have a clear hierarchy and include text links. And every page should be reachable from at least one static text link.
Include a Sitemap
Your site needs to have a sitemap and once your site development is complete, that sitemap needs to be submitted to Google. Google uses your sitemap to learn about the structure of your website and to increase the coverage of the pages of content on your site. Make sure this is part of the scope of work in the proposal your web developer submits to you. If not, hire someone else to develop your website.
Links Matter, But Be Reasonable
Links are important, but be sure and keep them to a reasonable number. Too many links is spammy looking and, especially in light of Google's recent algorithm updates, not a good idea.
Create a Site That's Useful
Go figure. Unlike websites of the past, you're not building an online brochure or a website that makes you look good. Instead, you need to focus on creating a website that is useful and filled with information that your customers and prospects might need—and be searching for. And each page of content of your site needs to do its part to tell your story. Don't try to be cute (which is a often major failing of agencies or creative shops). Cute is fun. Making money is more fun. Use each page of your site to serve up content that provides a benefit to the people who are searching for what you do and for the search engines that are indexing your content. Save cute for your in-person... ( more at http://www.v3im.com/2012/09/how-to-design-a-website-that-google-likes/#axzz27NwvX0ik )
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