WhatsApp will soon belong to Facebook FB -0.50%, but the messaging app maker says it won't approach privacy the same way as its soon-to-be-parent company. On Monday, WhatApp updated its app, rolling out a new user settings screen dedicated to privacy. It also published a blog post promising not to change what data it collects from users—and how it collects it.
WhatsApp's new privacy section corrals several settings previously found scattered around the app, and adds a few new privacy settings, too.
The most notable change here is the new ability to hide your profile photo from public view—something that Facebook users can't do. In the new privacy settings section, users can choose to make their profile photos visible to "everyone," just "my contacts," or "nobody."
The same three levels of privacy are available for the "last seen" time stamp—which users could previously only turn on or off. Users can also now block users more easily in the new privacy section as well.
The update also forces users to choose whether or not they want to backup their chat history upon opening the updated app for the first time. Previously this option was buried in settings and turned off by default.
Meanwhile, Jan Koum, the co-founder of WhatsApp, emphasized his team's attention to privacy matters in a blog post. "Respect for your privacy is coded into our DNA, and we build WhatsApp around the goal of knowing as little about you as possible," he wrote in the post. This stance is radically different than that of Facebook, which essentially seeks to know as much about each of its users as possible—so much so that it's faced federal scrutiny over the matter.
"If partnering with Facebook meant that we had to change our values, we wouldn't have done it," Koum said. "Our fundamental values and beliefs will not change. Our principles will not change."
Last week, security researchers found that WhatsApp had a privacy weakness that occurs when users switch their phone numbers. WhatsApp user accounts are tied to phone numbers, so when someone switches numbers, app users could inadvertently receive messages meant for others. Last week, WhatsApp said the report about the security loophole wasn't accurate and... ( more at http://blogs.wsj.com/personal-technology/2014/03/17/whatsapp-adds-privacy-settings-says-facebook-wont-change-its-values/ )-
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